Books don’t market themselves, nor do agents and publishers do all the work for you if you’ve gone that route. And if you’re a self-published author, it means that most or all of the marketing burden falls on your shoulders.

This article talks about the methods you can use to promote your book. One thing I want to point out is that it is difficult to determine which methods pay off even after making them. Sometimes book selling can happen as a result of a combination of two or more different methods, and even after the fact, you may not know which methods played a role.

Most of these approaches are free, except for your time, so I say, try as many as you can.

MARKETING PLAN
It is recommended that you have a marketing plan before you begin, even if it is a simple plan that evolves over time. Consider the following:

• Set goals for yourself: set a number for the number of books you want to sell, earnings, number of books written, number of author interviews you do, number of guest blogs you participate in, Amazon ranking, number of visits to the your website, number of Facebook “likes”, number of articles you write and number of positive reviews you receive Papir iroszer

• Know your target audience. How old are your potential readers? What gender? Are they likely to come from a specific geographic location? Do they have special interests?

• Know your competition. Find books similar to yours and read their reviews. See what others like about their books. Check out the author’s Amazon page for the author, their website, and their blog. See where they have the prices of their books. Learn all you can about the competition. Learn from their successes and their failures.

• Prepare a budget. There are many free resources out there, but it is unlikely that you will be able to publish a book without any cost. Consider these potential costs:

o Edit
o Proofreading
o Cover design
o Formatting
o Print
o Distribution
o Advertising

• Think about your brand as you act on your marketing plan. For authors, your brand is your name. Think about what you want people to say about you and then act accordingly. Be consistent across your website, blog, author profile, online discussion groups, and interviews. As Warren Buffet once said, “It takes twenty years to build a reputation and five minutes to ruin it.”

• Finally, track the results and review your marketing plan as needed.

MEDIA KIT
Always have a media kit available to send to the media when required or to distribute at autographs, conferences, lectures, and any other places where the potential for self-promotion exists. Include at least the following:

• Summary of the book
• Press release
• Select book reviews
• Biography of the author and close-up of the face
• Image of the book cover
• Where to buy the book
• Contact information of the author

CREATE A GOOD PRODUCT
I almost hesitate to include it in the list, but more than once I have been asked to review the manuscript or published book of a fellow author, and it violates every writing rule on books and / or contains typos. At the very least, I recommend investing in a professional proofreader.

WEBSITE
It is essential for authors to have a website and for those of you who have never created one or who think you don’t have the skills to create one, think again. It is not that difficult. I used Yahoo Site Solution to create mine, but there are many more available. Just Google “free website design” and you’ll see tons of free website design tools. If you really can’t handle the design of your website or don’t have the time, you can always hire it. Be prepared to pay a minimum of $ 1,000 for a very basic site.